About Basic Research

Bringing science to life.

Our products are scientifically developed through results-driven research and formulated with the finest ingredients.

We meticulously research and vigorously test. We rely on our scientists and a team of third-party medical advisors.

Beauty, science, health, and wellness are interdependent. We use a holistic inside-outside approach to develop supplements and topicals.

From healthy aging, beauty, and men’s health to high energy, weight loss, and stress mitigation, our products provide science-backed solutions. Our goal is to give people everywhere the support they need to keep making a difference and living life on their terms.

Core Values

CARE

We care deeply about our employees, our customers, and our work.

We give our employees growth opportunities, continued education, and health and wellness resources to help them live their best lives.

CREATE

We create outstanding products and lifelong relationships.

We build and continually nurture a team-oriented, supportive environment that helps everyone be successful in all that we do.

COMMIT

We commit to provide only the best ingredients, products, and services.

We believe in the “disagree then commit” model, where diverse opinions inspire innovation; then as a team we commit fully to achieve our goals.

COMMUNICATE

We believe good communication between our employees and departments is not only essential – it's one of the core foundations for our continued growth and success.

When it comes to our customers, we know that honest and truthful communication is always key – we strive for honest, thoughtful one-on-one messaging designed to help spread our message and improve individuals’ lives.

1998

Broadened product offering

We conducted rigorous research on a propriety blend to support the thyroid and launched Thyro Support (later named ThyroStart). It quickly became our #1-selling product. Thanks to its success, we opened a call center for direct-to-consumer selling to keep up with customer demand.

2003

Launched the wildly popular non-ephedra “diet pill with a kick”

Launched Zantrex-3, one of the most powerful non-ephedra diet pills on the market, under the company name Zoller Laboratories. It supported both rapid weight loss and increased energy—and showed more than 2x more weight loss than one of the industry's leading diet pills.

2015

An Energy Innovator

To show our commitment to sustainability, we installed 4,700 solar panels to our company HQ. This allows us to generate approximately 1.4 megawatts of non-polluting solar energy and increased our Energy Star rating. We are proud to have received an Energy Innovator Award from the Salt Lake City Mayor's Office for these efforts.

Standards you can trust.

SOURCING

We carefully select all our raw materials based on quality, potency, purity, and availability.

CLINICALLY STUDIED INGREDIENTS & FORMULATIONS

We always use safe, validated ingredients with exact formulations and potency. Our formulas have either been the subject of clinical studies or the key ingredients within the formula have been clinically studied.

CRUELTY-FREE COSMETICS

We refuse to conduct, commission, pay for, or allow tests on animals for any of our SeroVital cosmetic ingredients or finished products. We are proud that this has been independently verified via two globally recognized certifications.

PETA’s Beauty Without Bunnies

CCIC's Leaping Bunny

THIRD PARTY LAB TESTED

We care more than anything about your health and the quality of our products. Every batch of every product is independently tested for harmful heavy metals and microbes, as well as for the potency of key active ingredients so you can rest assured that when you take our products, they are both safe and effective.

GMP CERTIFIED FACILITY

Our Salt Lake City facility has received GMP (Good Manufacturing Practices) certification from NSF, an independent global public health organization. NSF requires adherence to strict protocols for equipment, facilities, and controls in order to receive this certification.